The operational and strategic management of lifestyle brand camel active is now in the hands of Frank Brüggemann and Volker Weschenfelder. By picking these two managers, Bültel Worldwide Fashion GmbH will be able to make the seamless transition of all processes and management of the camel active brand more efficient and to focus on strategic growth targets.

“Together, we offer longstanding marketing, product and sales expertise. With our teams at our sides, we’ll turn camel active into an international lifestyle brand. Our goals are to obtain an even firmer foothold in the European markets we’re focusing on and to boost our domestic market in Germany. We’ll be investing equally in the direct-to-consumer business and in wholesale in order to leverage the full potential for camel active”, comments Frank Brüggemann, CEO of Bültel Worldwide Fashion GmbH and camel active’s EMEA license partner.