Skechers Performance, a division of Skechers USA, is thrilled to announce its 2016 partnership with Breast Cancer Care, the only specialist UK-wide charity providing support for anyone affected by breast cancer. For the first time in the United Kingdom, Skechers Performance will launch a two-month marketing programme that includes in-store, digital, print and social media executions. To commemorate the partnership, Skechers Performance is releasing a limited edition footwear collection marked with the iconic breast cancer awareness pink ribbon, which will be available inSkechers retail stores and online, late September 2016.
“We are proud to partner with Breast Cancer Care and help their cause, providing care, support and information to help thousands of people to find a way to live with, through and beyond breast cancer.” said Peter Youell, Skechers UK & Ireland Managing Director. “After seeing the success of previous partnerships, we wanted to continue and expand our support for breast cancer charities in the United Kingdom. In this new collaboration we wish to help raise awareness about all the incredible free services that Breast Cancer Care provide, including face-to-face support, vital information and the confidential Helpline.”
The Skechers Performance Breast Cancer Care collection includes the Skechers GOrun 400 and GOwalk 3™ styles, and will retail for £59.00. A donation of £5 per pair sold will be donated to the foundation. The designs incorporate a black, white and charcoal colour pallet with the classic pink hue weave-in. Each style also features the pink ribbon detailing on the heel.
The Skechers GOwalk 3 shoe is available in a slip-on style and features Skechers’ iconic Goga Mat® technology in the footbed. The shoe also has responsive flexibility for a more natural movement and incorporates Goga Pillars™ for added comfort.
Skechers GOrun 400 is designed to be light, comfortable and well cushioned. The 5GEN® midsole material combined with a biometric design and breathable mesh upper delivers comfort for your workout. The shoe is also lined with a unique Goga Run® insole that provides shock absorption and support.
The limited edition Skechers Performance Breast Cancer Care line is available at Skechers retail stores in the United Kingdom and online at Skechers.co.uk throughout October. The funds raised will support Breast Cancer Care, the only specialist UK wide charity providing support for women, men, family and friends affected by breast cancer.