Europe’s biggest footwear retailer Deichmannn, together with the UK’s leading children’s charity Barnardo’s, culminate its summer-long ‘Best Foot Forward’ charity campaign by donating school shoes and vouchers for vulnerable families at Barnardo’s children’s centre across the UK.


After food and energy costs, buying a new pair of school shoes can be a struggle for many parents, including those accessing Barnardo’s Children’s Centres and Family Hubs which last year supported over 100,700 people. ‘Best Foot Forward’ is committed to helping families start the new term with a spring in their step, particularly after an especially challenging year for many.


More than 40 families joined Deichmann and Barnardo’s at The Freeman Family Centre in North London, to receive school shoes for their children to start the new term.


In addition, Deichmann has provided 1,000 vouchers to vulnerable families directly through Barnardo’s children services across the country. Parents can redeem these vouchers in-store until the end of September.


The Best Foot Forward Campaign was launched to raise awareness for the children’s charity, and was supported by celebrities and their families, including TV personalities Sam and Billie Faiers, Lydia Bright and Jake Quickenden.


As headline sponsor for the charity’s annual Big Toddle sponsored walk earlier in the summer, Deichmann helped to raise £127,693, with an additional £50,000 donated by the shoe retailer to Barnardo’s.


Samuel Deichmann, Chairman at Deichmann UK said:

“Since launching in May, our partnership with Barnardo’s for Deichmann UK’s 20th Anniversary has been a great success, and are delighted to have been able to provide support for families most in need throughout the UK. We hope we have put a smile on their faces ahead of the new school year starting”


Lynn Gradwell Barnardo’s London Director said:

“The support we have had from our partners at Deichmann this year has been incredible. Their generous donations will make a huge difference to the families we work with, many of whom may be struggling to make ends meet. The start of a new term is an expensive one for parents, so this extra help is much appreciated. On behalf of all the families we support, we would like to say a huge thank you.”