The AW22 edition of contemporary womenswear show Scoop x Pure closed its doors today celebrating a highly successful season. Located in London’s Truman Brewery from 8th – 10th February, the show offered an exclusive edit of over 172 contemporary and premium womenswear and accessory designer collections expertly curated by Creative Director of Scoop x Pure, Karen Radley.

Commenting on the success, Karen Radley said, ‘I am thrilled with how this season’s show has gone. We have had the most wonderful feedback from both buyers and designers who have written orders and reconnected with clients. It was lovely to welcome an exclusive selection of new designers this season, as well as some beautiful new collections from returning labels.’

The halls were bustling with buyers from across the country including Buying teams from AnthropologieFenwick, John Lewis, and ASOS as well as a host of independent boutiques including The Place LondonThe Snooty Fox in Ireland, Velvet and Rose in Petersfield , Willow and Wolf in Marlborough, Collen and Clare in Suffolk, Anne Furbank in Cambridgeshire, Aria in Islington, Biscuit in Edinburgh, Fran and Jane in Ireland, The Dressing Room in St Albans, Pamela Schiffer in Primrose Hill, Sunday Best in Lancashire, Leaf in Newcastle, Press of Primrose Hill, Katherine Bird in Battersea, and Roxtons in Stockbridge.

The show celebrated an impressive line-up of new faces including premium collections from Gee Gee, Lam, Freedom Moses, Blanca Pukara, Mou, Norr Copenhagen, Young Poets Society, Smith and Goat, Neon Denim Brand, Esmé Studios, and Thinking Mu. Returning favourites included Primrose Park, Humility, Odd Molly, Mercy Delta, Conditions Apply, Christian Lacroix, Coccinelle, A. K jaerbede, D.A.T.E, Stardust, each showcasing their AW22 edits.

Adam Geertsen, Owner and CEO of eye wear brand A. Kjaerbede commented on a high successful show, ‘We are really surprised at how yesterday went – we have been away for a couple of years from the fairs. You can feel the buzz here, buyers are so pleased to be back. They are hungry and have come out to see something new and fresh – so for us we had an amazing first day. We actually had one of the best days ever at a trade show. We had people queuing for 20 minutes or so to see us, all fantastic stores – it has never been like that! We are so happy with the amount of quality visitors – it was a really really good day!’

Becky Furbank of Anne Furbank commented, ‘It was great to be back at a buzzing Scoop X Pure. A condensed and well curated version of the two, marrying together beautifully with some great, quality brands. I bought the collections I had targeted before the show but also picked up a couple of new brands. Roll on the next one!’


Caroline Lait, Owner of Boutique 3 in Cirencester said, ‘It is great to be back at the show after all this time! I have found so many new collections – it’s been a great success.

’Mhairi McDermott, Director of Lulu & M in Scotland said, ‘So good to be able to visit Scoop again this season.  There was a real buzz and excitement about buying!  After so many online appointments, we loved being able to catch up with fellow boutique owners and some of our favourite brands and agents in person.’


Deryane Tadd owner of The Dressing Room commented, ‘There is a great buzz and atmosphere at the show. It is really busy which is nice to see. It is really great to reconnect with people again.

The next edition of Scoop will take place from 12-14 July 2022 at Old Billingsgate, London.

Pure London will take place from 17-19 July 2022 at Olympia, London.