The German-based shoe manufacturer has announced that starting from the a/w 2017 sales period, the company’s logo will have more elegance, clearer lines and a custom made font to underline Caprice’s successful transformation to a higher fashion level over the past few years.
Together with the internationally renowned graphic and design agency Pentagram, which has designed logos for Mastercard and Star Alliance besides many other top shelf brands, the shoe manufacturer developed an update of the current trademark. While the characteristics of the old logo remain the visual modernization adequately expresses the future corporate direction. Trend-conscious designs in combination with high-quality materials and the values of the long shoemaker tradition of the company continue to form the basis of every Caprice shoe.
“Our decision to continuously improve our products and react to the ever changing requirements of the market in a thoughtful way was proven to be the right choice. The success of our last collections shows that we are on the right path and that our design and quality enhancement measurements are being recognised by our customers. Now is the perfect moment to set the tracks for the future and upgrade our corporate design,” said Jürgen Cölsch, managing director of Caprice.