“We all know that times are not easy in the shoe industry at the moment. However, times for innovation have also never been as good as today. Retail needs and is seeking new topics to impress its customers. To attain this objective we have worked with a great deal of effort and made high investments in new collection lines and fashion topics over the last few months”, says Christian Böhm, CEO of Sales & Marketing.
The ultimate highlight of the Spring/Summer 2020 collection is the new product line LOVE OUR PLANET by
MARCO TOZZI. Sustainability is gaining more and more awareness in our society. MARCO TOZZI meets this responsibility by the introduction of this new collection line. The main aim was to develop a top fashionable collection which captures the current spirit under environmental aspects. Due to consistent use of new, more eco friendly and natural materials combined with most innovative processes, the brand succeeded in developing a sustainable range. At the launch of the new collection line LOVE OUR PLANET by MARCO TOZZI, the range consists of 14 sportive articles. All styles are offered in the mid-price segment and offer a very favourable margin to retailers. “We are confident that LOVE OUR PLANET by MARCO TOZZI is a milestone for MARCO TOZZI and that the new collection line is only a first step towards an entire and more sustainable collection”, says Böhm.
In addition to this mega trend MARCO TOZZI presents another highlight in the collection:
MARCO TOZZI Balance is a new, comfortable and fashionable product line. It convinces with an innovative sole technology for an easy, comfortable and flexible wearing comfort. A specially formed and removable footbed offers an optimum support for the heel and ball of the foot. Last Autumn/Winter season this product line was successfully
launched and tested. Since June, the name MARCO TOZZI Balance is a registered trademark in the EU.
Sneakers are definitely no longer an exclusive topic for sports brands
Next to the two presented collection lines MARCO TOZZI also convinces with a wider and even more innovative sneakers range forming an integral part of the new “Spring/Summer 2020” collection.
A significant change in the consumer behaviour leads to an ever growing demand for this product group. Apart from the big sports brands, the fashion brands become increasingly important. This is mostly because of the growing demand for creative, fashionable, and feminine sneakers. Most of all MARCO TOZZI is able to offer its retailers also a very good margin in this top fashionable and comfortable sneakers range.
An extra highlight in the sportive MARCO TOZZI collection is a sneaker and a ballerina made of finest merino wool. This material is one of the latest fashion trends and convinces with its breathing and temperature regulating qualities. Both styles provide a removable leather footbed. Next to the presented innovations the entire “Spring/Summer 2020” collection impresses with its rich variety of fashion styles.