The new s.Oliver Shoes autumn/winter collection 2021/22 will feature an integrated capsule collection made 100% from materials of non-animal origin – VEGAN SHOES for short. Each shoe was tested in advance by the Pirmasensbased test and research institute PFI (www.pfi-gemany.de) and given a certified test seal. Visually, the vegan alternative can hardly be distinguished from real leather, with an impressive quality, comfort and look to match.
The capsule consists of a total of nine styles in various colours, including trendy platform Chelsea boots and hiking sneakers. The shoes are provided with VEGAN SHOES hang tags to make them directly and clearly recognizable to end consumers at the POS. Heiko Hüdepohl, CEO of shoe.com: “With its WE CARE program, our licensor has already been setting high standards of sustainability and social responsibility since 2019.
We also wish to reach this ambitious goal, but we are faced with even greater challenges in the shoe industry. There is a wide variety of small-scale components used in shoe production, which makes it enormously difficult to meet the required specifications. This makes us all more than happy that we have managed to develop a vegan capsule collection that meets all legal standards, as well as our own high standards.” The Wortmann Group, Detmold, primarily known for its Tamaris brand, is one of the largest shoe production and distribution companies in Europe and is considered the market leader for fashionable women’s shoes.
The collections are offered worldwide in over 70 countries and more than 15,000 shoe stores. In addition to the top brand Tamaris, the group includes the brands Marco Tozzi, Caprice, Jana and s.Oliver Shoes. In addition, there is Novi Footwear International Co. Ltd. in Hong Kong, which counts numerous global retail chains among its customers. Internationally, the group has over 1,100 employees. Worldwide, about 30,000 employees produce for the Detmold company.
