Joya has opened its new flagship store in the heart of Central London. The brand said that this exciting development not only reintroduces healthy footwear in the city, but it marks a positive change in the footwear retail sector following several store closures during the challenging pandemic period.

The new store, located on South Molton Street, just off Oxford Street, has been strategically launched to increase awareness of Joya Shoes and their health benefits. The brand is renowned for its innovative footwear, and it’s on a mission to transform the way people view and prioritise their foot health.

In an effort to support this, Joya is collaborating with a diverse group of local health specialists, including podiatrists and physiotherapists, who will actively engage with clients to educate them about the advantages of healthy footwear. This partnership will offer customers access to expert advice and insights into how wearing Joya shoes can contribute to overall wellbeing.

One of the standout features of the new flagship store is its commitment to ensuring customers find the best fit for their needs; staff will provide free fitting appointments and offer foot-pressure scans to provide customers with knowledge about their unique footwear requirements.

“We are thrilled to announce the grand opening of our new Joya store in Central London,” said Lee Patten, Sales Director at Golden Concept, the UK distributor of Joya Shoes.

Speaking to Footwear Today at the launch event, he added: “The store will become a hub for individuals seeking healthier, more comfortable footwear options that prioritise both style and wellness. We invite all our customers to explore the comprehensive range of Joya shoes, experience personalised fitting services, and learn more about the transformative benefits of wearing healthy footwear.

“This exciting addition to the London retail landscape promises to make a significant impact in the quest for healthier, happier feet.”

Store contact information:

UK wholesale contact – Lee Patten:

  • Email: info@goldenconcept.co.uk
  • Phone: 07809 207 473