february-irregulat-choice-unnamedInternational footwear brand Irregular Choice had a hugely successful 2016, expanding with 3 stores in China in Shenzhen, Wuhan and Beijing and a UK store in Birmingham. They also revealed a stunning refurbishment of their flagship Carnaby Street store which really is a magical feast for your eyes and their collaborations with Disney continued with a staggering sell through on their Cinderella Collection.

With plans to open at least 5 more stores and refurbish the existing ones in 2017, the launch of their first Kids collection in March, and two more Disney colloborations to come, the year ahead looks like they will be going from strength to strength!