Global marketer of branded footwear, Wolverine Worldwide, have appointed leading UK footwear and workwear distributor, Gardiner Bros & Co (Leathers) Ltd (Gardiners) as the official distributor and licensed partner for Hush Puppies footwear for UK and Ireland.

Alex Souter, Commercial Director at Gardiners says, “We’re ecstatic that our successful commercial relationship with Hush Puppies has evolved to full distributorship.  We’ve made investments so that retailers can experience the best possible service levels.  We’ve strengthened the sales team, not only allowing for nationwide coverage, but also ensuring that each customer experiences a personalised trading relationship.  We’re also working closely with Wolverine to ensure a smooth transition of business.”

Adam Green, Brand Director, Wolverine Worldwide says, “This is an exciting time for the Hush Puppies brand.  We are delighted to be partnering with the Gardiners team in this new capacity.  Gardiners have proven consistently their ability to service the UK market and with further team investment and tailored customer relationships they will ensure continued success in not only the UK but also in Ireland.  Under this new Licensed partnership we are confident that Gardiners can help us to drive and deliver our growth objectives.”