The Pirmasens based shoe company continues to expand in China and intensifies its relationship with Alibaba subsidiary Tmall. In Hangzhou CAPRICE was announced as one of the partner brands of the upcoming “Singles Day”. Since 2009, a large-scale sales offensive takes place on November 11 on all e-commerce platforms of the Alibaba Group. Last year, a turnover of 22 billion euros was achieved within 24 hours. Tmall is today considered as the leading online fashion portal in China. The selected brands receive special support from Alibaba in the areas of marketing and sales. “It is a great honor for us to be chosen as one of the selected partners of Tmall-Alibaba in the first year of our collaboration. China’s importance as a sales market is steadily increasing and we are seeing a high level of acceptance for our products there.“ says Jürgen Cölsch, Managing Partner of CAPRICE.

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In Hangzhou, China, CAPRICE was announced as one of the selected partners of the
upcoming Singles Day of the online platform Tmall.