The Florida Group Ltd have today announced the acquisition of T.Groocock & Co (Rothwell) Ltd.
The purchase, completed on the 8th May, will provide an exciting opportunity to integrate the two companies extensive footwear and management skills to develop and grow their brands.
As a result T.Groocock & Co (Rothwell) Ltd will change it’s name to Padders (Kettering) Ltd and continue operating from their Northamptonshire base. The Florida Group Ltd and their principal brand, Van-Dal, together with BioNatura and BearPaw will continue to operate from their Norwich premises.
Florida Group CEO Tony Linford said: “We are delighted to conclude this deal. There is enormous pressure on business in the current climate, particularly on those engaged in manufacturing and wholesale. Inevitably there will be consolidation in the industry and this move represents an exciting opportunity for both companies.
There are substantial synergies, whether in terms of the sales, sourcing and development expertise or our ability to leverage operational efficiencies. The economies generated from the combined business will undoubtedly benefit both brands.“
About The Florida Group Ltd.
Founded in 1936 the Norwich based Florida Group Ltd is better known as Van Dal. With over 80 years shoemaking history Van Dal is a renowned ladies footwear brand. With design and development based in the city the brand is highly regarded for making stylish, high quality and wider fitting comfortable shoes.
About T.Groocock & Co.
Founded by Thomas Groocock in 1914 this family business has long focussed on making comfort footwear and includes a rich history making the likes of beetle-crushers and winkle pickers in the 1950s to wedge-platforms in the 70s’.
The Padders brand was launched in 1980s and continues today offering a range of exceptionally comfortable shoes. They remain a UK manufacturer with production continuing daily from their Kettering plant.