florida-group-steve-ryrie-black-and-whiteBritish ladies shoe manufacturer, wholesaler and retailer The Florida Group (TFG) has announced the appointment of Steve Ryrie as its new commercial director. Steve will contribute to TFG’s retail and wholesale strategy, as well as driving sales for the group. He will oversee existing and long established wholesale business and a growing retail operation which has seen rapid growth in the last few years.

Steve joins from Danish brand Ecco, where he has held various roles over 13 years, most recently UK sales director responsible for all wholesale activities across their brown shoe, golf and sport footwear categories.
Ryrie will report into group managing director Tony Linford and replace long serving sales director Gordon McFadyen following his retirement in December. Commenting on the appointment, Linford said: “We are business undergoing significant and proactive change, within a dynamic market place, and in Steve we believe we have found someone who will be an asset to the Group with extensive experience in our market.”

Ryrie added: “I am really looking forward to my new challenge with The Florida Group. After several years with ECCO gaining considerable experience of both Wholesale and Retail channels, my new appointment gives me an exciting opportunity to apply these skills to a unique shoe company here in the UK.”