Detmold, 05.07.2017 – This year the Wortmann Group set the final project at the shoe college in Pirmasens and is thereby making a long lasting investment in the shoe industry’s upcoming new talent. The assignment came from the Detmold shoe manufacturer’s Tamaris brand. The target was to design three types of shoe for different collection segments.
In all, 17 graduates participated in working on the assignment and were supported by the Wortmann Group with shoe lasts and further shoe components as well as financially. In an interdisciplinary display, the graduates had the opportunity to present their acquired skills and knowledge. A jury consisting of Achim Tischer, Wortmann KG’s Managing Director, and Nina Maier, Wortmann Product Management Academy, assessed idea generation, design drawings and shoe samples. Mrs Désirée Schwarz took first place as her result convinced both conceptually as well as structurally. In the presentation of products she stood out from other graduates in terms of trend research and sourcing as well as storytelling.
With the newly created Product Management Academy, Wortmann has set the course of long-lasting support for future generations in the field of collection development. Because of ever greater market demands, and in order to make collection development innovative and structured in the future, differentiated further training programmes shall also be created. The aim is to train young people for the challenges of designing collections in the long-term and to organise product management as a whole, with the future in mind.