Start-Rite Shoes has appointed Kate Tansley as Product Director to provide leadership and direction for the strategic development of its product portfolio.

Kate has extensive experience in product environments; her last role was that of Brand Director at Multiyork where she was responsible for its creative and brand strategies, as well as the briefing of all product design and development.  Prior to this, Kate held positions with Harrods, Tesco’s, TK Maxx and British Home Stores.

Ian Watson, Chief Executive Officer, said: “Kate boasts a very strong, category focussed background and will be instrumental in bringing our strategic vision to life.  She will have overall responsibility for our Product, Technical and Design teams and we’re delighted to have her on board.”

Kate Tansley, Product Director, Start-Rite Shoes, said: “I am delighted to be joining the team at Start-Rite. I have a passion for product and design and I’m excited to be applying this to a new category. Children’s shoes are close to my heart and I’m looking forward to developing the product portfolio with our expert design and technical team. I’ve always been a Start-Rite customer, they are a brand that inspires trust through their great heritage and expertise. Our new brand positioning builds from this while refocusing on the pioneering spirit that was so central to Start-Rite in the past. We know kids and take a lot of time and care to understand what they need from their shoes as they grow and develop – that for me is what makes our design approach so refreshing.”