Skechers has pledged more than $1 million to support relief efforts amid the devastation in Southern California caused by ongoing wildfires in the area. Skechers is one of several companies in the footwear industry taking action to help the community in the area.
Skechers’ charitable focus is on children and families, and so the Los Angeles-based brand has teamed up with local and national organisations to offer monetary donations and goods. These organisations include American Red Cross, Baby2Baby, California Fire Foundation Wildfire & Disaster Relief Fund, Pasadena Education Foundation/Eaton Fire Response Fund and YMCA Metropolitan Los Angeles.
In another effort to support the firefighters and those affected by the fire, the brand is starting a national register roundup at its retail stores so customers can help out as well. To help alleviate the burden on local animal charities, the brand is also supporting a local animal care centre and paying for all dog and cat adoptions throughout the day on 19 January.
In an internal memo to employees, Skechers President, Michael Greenberg, said: “Skechers is more than just a global brand, we’re a company with a heart, and Los Angeles is our home. While the road ahead may be challenging, I want you to know that our commitment to this community extends far beyond this immediate crisis. We will be here, supporting the long-term recovery and rebuilding efforts. Thank you for your resilience, your compassion, and your unwavering spirit. We are LA Strong.”
