Skechers Air-Cooled Memory Foam campaign premiers in the UK in August
Model, actress and television presenter Kelly Brook is the face of SKECHERS and the footwear brand today has released an exclusive behind-the-scenes preview of her latest global campaign. Debuting on August 25 in the UK, the print, broadcast and digital campaign was filmed at a beautiful seaside location near Malibu, California. The new commercial captures Kelly’s glamour, humor, and unique fashion sensibility.
During the shoot, Kelly commented on how excited she is to be heading SKECHERS’ latest marketing campaign highlighting her love for the new designs in the collection: “Skechers Air-Cooled Memory foam is so comfortable it gives you the dream like experience, it’s like you’re in heaven.” Kelly continues: “There are so many varieties, I love the floral look, I can have a pair of Skechers for every different outfit. Skechers is such a perfect fit for me as it does represent my current style and how I live my life it is now much cooler and fashionable to feel comfortable and great.”
The global SKECHERS footwear campaign featuring Kelly Brook will extend across all media platforms.
Skechers won the Campaign of The Year Award at the Drapers Footwear Awards for its Spring 2016 Kelly Brook Skechers Memory Foam campaign. This achievement follows a year when SKECHERS has won multiple top industry awards in the United Kingdom, including Footwear Brand of the Year and Ladies Brand of the Year at the Footwear Industry Awards in February 2016.
SKECHERS offers two distinct footwear categories: a lifestyle division which offers comfort-focused trend-right product for men, women and kids including Relaxed Fit, Skechers Memory Foam footwear and the philanthropic line BOBS from SKECHERS, and the Skechers Performance Division which includes Skechers GOrun and Skechers GOwalk footwear.
Celebrity product endorsees for SKECHERS’ collections include multi-platinum recording artists Demi Lovato and Meghan Trainor, actress and model Kelly Brook, TV presenter and runner Charlie Webster, and boxing great Sugar Ray Leonard. In addition, elite marathon champion and Boston Marathon winner Meb Keflezighi, elite runner Kara Goucher, and pro golfers Colin Montgomerie, Russell Knox, Matt Kuchar, Belén Mozo, Billy Andrade and Ashlan Ramsey represent the Skechers Performance Division.