LONDON, UNITED KINGDOM – February 22, 2017 – SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company has been named Brand of the Year for the third year in a row at the 2017 Footwear Industry Awards. SKECHERS was also highly commended in the Ladies Footwear Brand and Comfort/Wellness Brand of the Year category.
“It’s officially a three-peat! We are thrilled to be honored with Brand of the Year from the Footwear Industry Awards three years running,” said Peter Youell, Managing Director of SKECHERS U.K. and Ireland. “This award continues to be a testament to the growing appeal of SKECHERS and its product to consumers across the U.K. and Ireland, who have become loyal fans of the brand. Of course this award wouldn’t be possible without the ongoing support from our retail partners; together, we have elevated Skechers in their stores, making it an in-demand lifestyle and fashion footwear brand.”
“This past year has been a banner year for our brand – a new annual sales record of $3.56 billion, incredible new product and marketing, and global growth,” added Marvin Bernstein, managing partner of SKECHERS S.à.r.l. “Now in our 25th year, we’ve revamped our footwear lines to include more youthful, trend-forward styles, and have amplified our hugely successful comfort offering. We’re thrilled that the Footwear Industry Awards continues to applaud our dual “inside/out” approach to product for today’s consumer – and look forward to building on our style and comfort innovations for years to come.”
The prestigious annual awards event was held on Sunday, February 19, during the Moda Footwear Show and was organized by Datateam Business Media with the support of the British Footwear Association (BFA), Independent Footwear Retailers Association (IFRA), The Society of Shoe Fitters and Footwear Today.
SKECHERS offers two distinct footwear categories: a lifestyle division which offers comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division for elite athletes and sports enthusiasts.
Celebrity product endorsees for Skechers’ collections include multi-platinum recording artist Meghan Trainor, actor Rob Lowe, actress Kelly Brook, and boxing great Sugar Ray Leonard. The Company’s Skechers Performance Division ambassadors include elite marathon champion and Boston Marathon winner Meb and English television presenter Charlie Webster, who ran at the Skechers Performance Los Angeles Marathon; as well as a team of pro golfers that include Scotland’s Colin Montgomerie.