LONDON, UNITED KINGDOM – July 7, 2014 – SKECHERS USA, Inc. (NYSE:SKX) today announced that it was named Best Lifestyle Brand of the Year at The Sports Trade Awards. This achievement follows a year when SKECHERS won multiple industry awards in the United States, including Running Design Excellence and Children’s Design Excellence from Footwear Plus magazine, and Footwear News Brand of the Year for the Skechers GO collection. SKECHERS was also named Fashion Brand of the Year at the 2014 Footwear Industry Awards in the UK.

Peter Youell, Managing Director of SKECHERS UK and Ireland commented: “This most recent achievement reaffirms SKECHERS’ heritage as a leading lifestyle footwear brand, and reflects the strong foundation of our business. We are extremely proud to receive this recognition from The Sports Trade Awards, especially amongst such notable brands that were nominated in our categories. Continuing this momentum through the second half of 2014, SKECHERS will continue to develop exceptional lifestyle footwear across our women’s, men’s and kids divisions, as well as award-winning performance footwear.”

Paul Ryder, event director and publisher of the SGB group of magazines, said: “The 2014 Sports Trade Awards provided industry members with an opportunity to commend those who have achieved and contributed the most to the trade this year. We were amazed by the response we received – the awards have become an established event on the sporting industry calendar and we look forward to next year!”

Now in its second year, the prestigious awards event was held in June during the STAG UK Buying Show and organized by Datateam Business Media. These independent, credible and ethical awards offer a level playing field for brands, retailers and individuals to shine and be commended for their successes of the past year.

The Sports Trade Awards recognize excellence at every level, and SKECHERS won over a strong competitive field that included Nike, Adidas, Under Armour, Quicksilver and Fila. In addition, SKECHERS was highly commended in the Best Sports Brand Category alongside Nike, Adidas, New Balance and Asics.