Every crisis brings an opportunity: digital transformation of services and business relations in many different sectors is one of the phenomena that have offered enterprises the greatest opportunities for growth in the complex world scenario of the past few months. In only a short time, numerous forms of business have made the transition from the physical to the virtual dimension with online spaces accessible from a PC, tablet or smartphone.

MICAM Milano, international footwear trade show scheduled Fiera Milano Rho
September 20 to 23 2020 which always keeps up with the latest trends on the
market, responds to this scenario with a bold, revolutionary decision.  The result is MICAM Milano Digital Show, powered by NuORDER, a new digital environment centring around the trade show, created under an agreement with the NuORDER platform offering online support for participating companies’ business and promotional initiatives.

“Micam is an essential event for supporting a crucial sector of Italian industry and economy,” explains MICAM and Assocalzaturifici Chair Siro Badon. “The world’s biggest footwear trade fair maintains the link between manufacturers and buyers. At a time like this when we have few certainties, MICAM has a key role to play in getting the business started again and permitting international expansion of the enterprises that have always participated in the event.

Our survey found that more than 64% of these buyers intend to come to MICAM and more than 50% plan to spend two or more days there, primarily in order to meet exhibitors, but also to identify new suppliers and draw inspiration from seminars on themes of particular relevance today. We are focusing in particular on MICAM Milano and the acceleration of its digital b2b channels, which support companies in the shift toward more efficient management of their customer portfolio while broadening their horizons for acquiring new customers all over the world. This is why we and our partner NuORDER have created the MICAM Milano Digital Show”.

Far more than a portal or online catalogue, MICAM Milano Digital Show is a true
“augmented trade fair” that uses digital technologies to add to the opportunities offered by the physical trade fair. In partnership with NuORDER, a world leader in the field of digital business platforms, MICAM showcases its exhibitors’ product ranges for buyers all over the world: a single click takes you into a whole new world waiting to be discovered, a continually evolving network you can join at a truly competitive cost. “Global scope, innovation and networking characterize MICAM Milano Digital Show, anticipating the events to be held during the trade fair and continuing to offer the opportunities it provides after the physical trade fair is over,” explains Tommaso Cancellara, CEO of MICAM. “Buyers will be able to benefit from the potential contacts already present in the NuORDER platform, whose community is made up of 500,000 retailers, and acquire new tools for sales in the digital world. Our goal is to have two physical events per year (four if you consider MICAM Americas) with a digital presence 365 days of the year. MICAM will be in very good company, continuing its strategic partnership with Informa Group to allow buyers to find on the platform not only MICAM Milano and MICAM Americas but also the American fairs Magic, Project, and Coterie, creating a virtual portfolio of the most important fairs in the fashion business.”

“We are excited to partner with the global leader for the footwear industry to power the
digital trade show,”says Heath Wells, Co-Founder and Co-CEO of NuORDER.“MICAM responded quickly to address the needs of the industry to ensure the critical connection between brands and retailers. NuORDER’sleading platform allows for end-to-end connection, from product searches to order placement, all in the same system.Our partnership marks a defining moment in the industry solving real customer needs at a critical time. This is the beginning of a new era for fashion markets and the standard for
product searches and commerce moving forward.”

NuORDER is the leading wholesale eCommerce platform. Brands use NuORDER to deliver a seamless, more collaborative sale process, where buyers can browse products, plan assortments and make smarter buys in real-time. The NuORDER platform was engineered with flexibility and scale. It empowers businesses of all sizes with enterprise-level technology. Headquartered in Los Angeles, California with offices globally and in Milan, NuORDER connects more than 2,000 premium brands and 500,000 retailers, helping them grow and win together.