purePure London will add to its range of British brands for July 2016 with all-new trends showcased across an eclectic range of British womenswear, menswear, footwear and accessories. British brands continue to grow for the show as a direct response to feedback from UK and international buyers, which indicated a strong desire for both ‘home grown’ and new collections at the show.

British Women’s footwear brand, Cara will showcase their distinct style and heritage roots, following the success from the Spring Summer 16 show. The combination of European aesthetic and artisan design is the foundation of the brand, making the shoes unique. The collection has been made for the modern woman seeking wearable-luxe, season after season. Chloe Stuart-Bennett, Marketing Manager for Cara commented; “SS16 was one of our most successful shows at Pure London and we will be showcasing SS17 to continue this success. Pure London is always a great show for us and we’re looking forward to soft-launching our new rebranded lookbook, which gives our loyal customers the chance to see exclusively, before the final launch in February.”

Adding to the offering will be handbag brand, bell&fox, created by Brighton-based designer Sarah Edwards, the collection consists of contemporary, luxurious leather handbags and accessories designed with a British spirit. Each piece combines style, quality and function to form a collection of accessible luxury, Sarah launched her brand at Pure London in 2015, commenting; “Pure London was a great place for me to launch my brand. I opened several key accounts at the show and look forward to returning in July.”

A plethora of strong names for 2016 will be on offer to buyers at Pure London with inspiring collections from the finest in British designers. Those already confirmed include: Brakeburn, Butterfly Twists, Olia Jewellery, Noi Collection, Mi-pac, Louche London, Joes Jungle, Goddiva Ltd, Dr Denim, Acai Active Wear and many more.

Julie Driscoll, portfolio director for Pure London at i2i Events Group, commented; “We understand the importance for buyers to see newness each year, as well as our strong British regulars. We are extremely excited to be welcoming these unique and creative designs, inspirational and one-off pieces at the show.”