Friday 4th May 2018: Pentland has announced the appointment Gianni Georgiades as chief executive officer of the Lacoste Footwear JV.

Gianni Georgiades, will join the business from Coach where he was vice president of wholesale partnerships in Europe.  He’s also previously worked for Deckers as managing director EMEA, Harrods as sales & operating director and in international sales for the DSquared2, Maison Martin Margiela and Ungaro brands.

Richard Newcombe, president of Pentland’s Footwear Division, says: “Gianni has extensive experience in product strategy and business development across various industry sectors and channels.  He has an inclusive approach and will be focused on realising the huge potential for Lacoste in the footwear category, whilst building a great team environment.”

On his appointment, Gianni Georgiades says: “I’m both delighted and privileged to have the opportunity to head up the newly formed JV between Pentland and Lacoste, in what is a transformative chapter in the proud history of one of the world’s leading heritage brands and I’m looking forward to the exciting journey ahead.”

In January 2018, Pentland and The Lacoste Group announced a 50:50 joint venture (JV) based at the Pentland HQ in North London. The JV manages the design, production and manufacturing of Lacoste’s footwear globally.  Pentland continues to manage UK distribution, while Lacoste handles distribution in its main territories.

Gianni Georgiades will join the business from 8th May 2018.

About Pentland:

Pentland Group plc is a privately owned, global brand management company with wholesale and retail businesses in sports, outdoor and fashion.

It owns Speedo, Berghaus, Canterbury of New Zealand, SeaVees, Endura, Boxfresh, Ellesse, KangaROOS, Mitre and Red or Dead.  It’s the global licensee for Ted Baker footwear and Kickers in the UK and has a joint venture partnership for Lacoste footwear.

It’s also shareholders in other companies such as Hunter Boot, Butterfly Twists, Heidi Klein and Tracksmith.

The Group is the majority owner of JD Sports Fashion Limited, which operates over 1,300 sports, fashion and outdoor stores across 12 countries.

Headquartered in the UK, Pentland Group employs more than 20,000 people. Its brands are available across 190 countries.

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