Tamaris is starting pre order sales for the spring/summer season with a new licence partner. Wilhem Johann Meier GmbH has recently assumed responsibility for the bag business of the popular women‘s shoe brand. The first joint bag collection celebrated its premiere at the Panorama fair in Berlin and received a positive response. With the change to Meier Lederwaren Tamaris has a
strong partner on board, which will bring the bag segment to new levels of quality and design level.
25. JULI 2019

Meier Lederwaren can score with tradition and experience. Since 1921, the medium-sized family business has acted as a reliable partner to industry and trade when it comes to sales-boosting ranges and designs. Years of expertise in the processing of leather and synthetic products and the rapid and unconventional adaptation of trends ensure that the leather goods specialist from Offenbach has strengthened its mar ket position. In addition to its own brands Emily&Noah and Maestro, the company is also active in the

market with the licensed brand Suri Frey. Sven Meier, Managing Director of Wilhelm Johann Meier Lederwaren GmbH, sees the Tamaris license as a promising addition: The acquisition of the Tamaris license opens up a new world for us to expand our portfolio with a fashionable brand from the shoe segment.

The strong appearance at the Panorama in Berlin with the support of Jens Beining (CEO of the Wort-
mann Group) and Miriam Weiß (License Management Tamaris) set a positive sign for our future together“.

The bag collection is designed and manufactured by Meier Lederwaren self-responsible on the basis of brand specifications. Close coordination with the product management in Detmold guarantees the fit to the Tamaris brand and the resulting quality standards. The common goal is to internalize the DNA of the brand and translate it into a feminine, high-quality and commercial design. The fact that this goal was successfully achieved is demonstrated by the 146 models in the comprehensive premiere collection presented at Panorama. The SS20 collection focuses on logo and reptile prints, quilted and braided looks, neon and neoprene or the lacquer bags printed in a new process. Tamaris customers can look forward to a high-quality bag collection in an extraordinary model width, which is closely based on the fashion themes of the shoe collection,“ says Jens Beining, CEO of the Wortmann Group.

For Tamaris, the change of the bag license is a major milestone on the way to becoming a lifestyle brand. Already in the SS19 season, the licensing business was significantly expanded and the product range expanded to include luggage, umbrellas and eyewear. Beining has a clear concept for the future: „We want to use the driving power of the brand to transfer it to other product areas in the lifestyle sector. It is important to us that the licensed products do not only create a harmonious overall picture in the store, but also function individually on the market.“