Moda is delighted to announce the launch of a new Little Soles section for the February 2020 show to place the spotlight on kid’s footwear and in response to unprecedented interest in Moda Footwear from children’s footwear brands.

From the 23rd to 25th February at the NEC Birmingham, buyers can expect to see a host of dedicated children’s footwear brands within the Little Soles zone, as well as brands offering kids shoes alongside their women’s and men’s footwear offering across the hall. Brands confirmed within Little Soles include Froddo, Old Soles, Primigi, Superfit, Ricosta, Shoesme, Young Soles, Salamander and Petasil.

Throughout the rest of the Footwear Hall, brands and distributers offering kids footwear as part of their full offer include XTi, Ipanema, Skechers kids, CROCS kids, Rider, Zaxy, Grendha, Roamers, GOOR, Route 21, DEK, US Brass, and Boulevard.

With a fun and experiential vibe, Little Soles will feature its own Little Soles Café and Play Area. Lisa Govier, Footwear Director at Moda says: “We are delighted to launch the Little Soles sector and offer kid’s footwear brands a dedicated space to shine a light on their collections. We’re confident that buyers will love the new zone and the playfulness and energy we will create with the café and play area.  With 26 kid’s footwear brands already showcasing at MODA Footwear, and over 130 footwear brands in total, this is an area of real focus for us and we couldn’t be happier with how much interest we have had so far.”

Commenting on the show, Mark Collins, European Sales Manager of Old Soles says: “I come back to Moda every season.  It is one of the best children’s footwear shows in Europe and retailers visit from all across the UK as it is the focal point of our industry.”

Taking place on the 23rd – 25th February in Hall 6 at the NEC Birmingham, the revamped and refreshed footwear hall will present the industry with the ultimate environment for buying, networking, trends, and inspiration.

Visit for further information, highlights from the last show, and a full list of brands for February.