The heart of UK fashion and leading fashion trade show, Moda, is delighted to announce its three-day programme of exclusive content from market leading experts from across retail, including Selfridges, to explore the key issues facing fashion today. From equipping your business with a social media strategy fit for the future to how to create a more sustainable industry through collaboration, Moda’s content programme is a not-to-be missed opportunity to gain the tools needed to thrive in the AW20 season.

Every morning at the NEC-based show from the 23rd – 25th February, the programme kicks off with an inspirational Moda Directions catwalk presentation bringing the AW20 trends to life. Following the catwalk, on Sunday and Monday, Moda’s trend partner Unique Style Platform delivers their AW20 Buyers Briefing, offering the essential colour, material and trend takeaways for the forthcoming season.

Further highlights on Sunday include:

Create an active and engaged social media community for your brand, Amy Hobson, Partner and Social Media Trainer – Social B

Reinvigorate your digital marketing strategy with sustainable credentials, Anthony Tattum, Founder & CEO – Big Cat

Build relationships that will create a greener future for the fashion industry, Helen Goworek, Associate Professor – Durham University; Natascha Radclyffe-Thoma, Reader, Marketing and Sustainable Business – British School of Fashion; and Caroline Moraes, Senior Lecturer – Birmingham Business School

On Monday, gain insider insight into how Selfridges are building memorable experiences at The Selfridges Experience: Experience + New Thinking = Loyalty, with Joanna Kinsey, Client and Services Manager at Selfridges.

Also, hear experiences from across the industry on how to create a more sustainable future in footwear with Sam Hunt, Director – Hunted Brands and Iris Anson, Head of Sustainability – Solely Original, and attend the Styling Session: The New Style Rules sees take away top tips and tricks for styling the AW20/21 season with Beth Goodrham, Stylist.

Taking place on the 23rd – 25th February in Halls 6, 7 and 8 at the NEC Birmingham, Moda offers the industry with the ultimate environment for buying, networking, trends, and inspiration. Visit for further information, and a list of brands for the AW20/21 show.

To RSVP to attend, and for further press information or images contact: Philippa Suitters at Good Results PR: or call 0203 397 5180 / 07866 362980

About Moda

The heart of UK fashion, Moda is the key meeting place for mainstream fashion, delivering a high quality and cost-effective platform for mid-market brands and ensuring a commercially viable and convenient buying environment for retailers across the UK and Ireland. Bringing together over 1,200 collections under one roof at the NEC Birmingham, to deliver the complete season’s overview to over 9,000 fashion buyers, the show also brings fashion to life on 16 catwalk shows throughout the three days to inspire buyers and sell brands, alongside a comprehensive retail-focused seminar programme, interactive workshops and networking events. Moda is a Hyve Group plc event.