For the first time, the shoe fair is to feature a special area with leading brands and The Arena, a lively space with amazing performers

They’re for everybody! Sports and outdoor shoes that are not just trendy but lifestyle as well. Dynamic footwear for fast urban living and high-performance shoes for those who take their sports seriously: the game becomes a challenge.

It is this running-jumping-playing world that inspired MICAM, the International Trade Show promoted by Assocalzaturifici, to set up the PLAYERS DISTRICT, a new area devoted to the variegated world of outdoor and sports shoes.

With brands such as Bjorn Borg, CMP, Dolomite, Joma Sport, Lotto, Skechers and many others, the exciting new PLAYERS DISTRICT will make its debut during the upcoming edition of MICAM, from 15 to 18 September. The area in pavilion 7 will provide a preview of the most interesting novelties on the market, in a space designed both to spotlight the wide variety of products offered by international brands and reflect the dynamism of the most exhilarating sporting events.

Visitors to MICAM will be able to admire the visionary design of both niche and mainstream models, inspired by the performances of the great sporting champions: and more thrills are in store for them in The Arena, a special area set up inside the PLAYERS DISTRICT, where a series of performances and events will be held to give body and shape to the movements used in sport and which only the most high-tech shoes are capable of turning into legendary victories.

With PLAYERS DISTRICT, MICAM adds a new feature and, on the occasion of its 50th anniversary, shows once again that it is capable of looking ahead, towards evolving trends and the most promising market niches in Italy and the rest of the world.

The future of footwear is a wide-open match, in which everyone has to roll up their sleeves and really get involved, and from 15 to 18 September, MICAM is ready once again to play its part.

PLAYERS DISTRICT: where outdoor and sports shoes come into play!  

Milan, 15 July 2019