MICAM returns at the end of this week – 22 to 24 February – at Rho Fiera Milano, and the show President has spoken about how the show connects companies, buyers, and operators from key international markets across the footwear industry.
This role is further strengthened by significant investment in incoming delegations and the qualified selection of international buyers. Developed through ongoing collaboration and support from MAECI (Ministry of Foreign Affairs and International Cooperation) and ICE (Italian Trade Agency), these efforts help make MICAM an increasingly strategic appointment for the internationalisation of sector businesses.
For the upcoming edition, incoming activities have yielded particularly significant results: the number of buyers involved has doubled compared to previous editions, confirming the event’s growing attractiveness and international relevance.
“Today, MICAM represents much more than a trade fair: it is a strategic hub for the entire footwear ecosystem, a meeting point for industrial vision, innovation, and internationalisation,” said Giovanna Ceolini, President of MICAM and Assocalzaturifici. “Its centrality on both the national and global stage demonstrates how the Italian sector continues to be a protagonist and a point of reference for the international market.”
The 2026 outlook looks fruitful and promising, according to Ms Ceolini, with several highlights for this year’s upcoming shows…
- Strengthening the competitive positioning of ‘Made in Italy’ in foreign markets;
- Accelerating product innovation and sustainability pathways;
- Interpreting the evolution of distribution models and go-to-market strategies;
- Enhancing manufacturing skills and the Italian industrial supply chain.
“MICAM serves as a privileged observatory for emerging industry trends, offering a concrete analysis of ongoing transformations and growth opportunities for businesses,” she added. “Events like this allow the sector to address future challenges and build new development perspectives.
“The strength of the event lies in its ability to combine tradition and innovation, fostering dialogue between companies, distribution networks, and global markets.”
MICAM returns this coming Sunday (22 February) in Milan and runs until Tuesday 24 February.
