Detmold, July 23, 2018. Jana shoes has further expanded the unique RELAX technology for the
upcoming Spring/Summer 2019 collection. Jana RELAX offers a soft tread and improved wearing
comfort by means of a pressure-elastic zone in the heel area.
“With the expansion of the RELAX technology in the Jana collection, we offer retailers an absolute
added value, especially in the sportive product groups. The consumer’s need for increased wearing
comfort is becoming more and more important, so that we are responding to this requirement. After
completion of the 2-year development phase and the successful sales in the current spring/summer
season, we have greatly expanded the RELAX technology for the coming collection. The clear
highlighting inside the shoe and under the sole means that the added value for the consumer can be
recognized quickly and felt directly,” says Michael Romberg, Managing Partner of Jana shoes.
Jana RELAX is used in the FS19 collection in 45
models. The sales price ranges between €39.95
The company Jana shoes GmbH & Co. KG, based in Detmold, Germany, has been developing fashionable shoes for over 15 years that are designed to offer every woman 100% comfort. Jana shoes believes that innovation, fashion and sustainability are not mutually exclusive, but – on the contrary – complement each other. The
company is therefore continuously working worldwide to improve sustainability – from the initial design to the delivery of the shoes.