During leading fashion trade event MODA at the NEC Birmingham, its owners, the ITE Group have announced increased visitor numbers across all of its Fashion Portfolio shows and a 3-year plan of investment, support and growth to offer exhibitors and visitors incredible events to promote trade and offer unique platforms for all fashion buying needs.
Julie Driscoll, UK Regional Director at ITE Group revealed her vision for the Fashion Portfolio during a successful MODA saying: “This is the first time all the shows (Pure London incorporating manufacturing and sourcing expo Pure Origin, Moda, Jacket Required and Scoop) have been part of the same portfolio. Each show has its own wonderful identity and distinct USP’s. We now offer a show for every buyer and a show for every brand or designer. Our shows have an answer for whatever your fashion business needs. Our three-year plan will see investment across the shows including new appointments, shared intelligence and data analysis, the development of our educational content programmes and the continued commitment towards sustainability through our Power of One campaign. Working together as a portfolio, each show benefits from the knowledge and experience of the teams and their networks, but they will continue to be run separately as they are each unique. We are committed to investing in each of the shows, building on our visitor acquisition programme, delivering newness, innovation and creativity. Each event is tailored to meet the specific needs of buyers across the UK, in Europe and around the world. We understand and champion their uniqueness, their separate locations, their demographics and individual propositions. Each are market leaders in their own right and it is our vision to continue that and facilitate the best fashion buying experiences in the UK.”