Tailored comfort shoe specialist Hotter is rolling out 3D foot scanning machines across the UK, underlining the brand’s expertise in precision shoe fitting.

The company has invested £500,000 in the innovative, industry leading Hotter FootprintTM technology which not only measures feet but also delivers bespoke shoe fitting recommendations. Machines will be sited across 32 Hotter stores and, from April, the brand will take them on a roadshow across the UK in its purpose designed Comfort Lab.

“We recently commissioned a survey by OnePoll which revealed that three-quarters of
adults have not had their feet measured in the last decade,” commented Hotter CEO Ian
Watson. “Our 3D Hotter FootprintTM scanners measure feet in five seconds so we’re on a
mission to measure the nation’s feet and find them shoes that fit.

“These machines allow our customers to visualise their foot profile within a pair of our shoes; they can adjust and adapt the recommendation based on truly personal information about what comfort means to them. We offer over 40 fitting and size combinations across our collection; we create shoes with innovative adjustment and comfort details so we truly can offer our customer’s a tailor-made product.”

Pilot results have revealed that 81% of users said their perception of the Hotter fitting
experience improved after using the service and conversion rates were significantly
enhanced. “Hotter FootprintTM is supporting our drive to digitalisation and will help us deliver a personal and curated experience for our customers. The scanners are helping us deliver in-store theatre so we can stand out on the high street and they are revealing more about our customers so we can redefine our product strategy and development cycle.”

Hotter FootprintTM machines are located in the following stores: Aberdeen, Bath,
Bournemouth, Bristol, Bromley, Cambridge, Canterbury, Cardiff, Chester, Chesterfield,
Chichester, Derby, Dorchester, Eastbourne, Edinburgh, Enfield, Exeter, Glasgow, Ipswich, Kingston, Llandudno, Merry Hill, Milton Keynes, Newcastle, Norwich, Nottingham, Oxford, Romford, Shrewsbury, Solihull, Stratford, Windsor, York

Hotter has a celebration of Fit Event at all its stores throughout March.
National Shoe Fitting Week starts on April 3rd

For more information please contact: Mel Killilea m.killilea@hotter.com 01695 712720.