Underlining its quintessential British heritage, and in its 60th birthday month, Hotter has
revealed a unique footwear collaboration with the Royal Horticultural Society.
The brand has created two exclusive floral patterns, using a selection of the RHS’s extensive library of 25,000 horticultural images. The team has used the two designs as beautiful accents on three of its best-selling products: Chase, Tropic and Shake.
“We have been searching for the perfect collaboration partner for a number of years and the RHS is definitely the perfect fit,” said Hotter CEO Ian Watson. “Our customers have an affinity with the great outdoors, they are active, appreciate horticulture, and, of course, need comfortable shoes when taking time out at the beautiful RHS Gardens and flower shows across the UK.
“Our design team spent several months finding and fine-tuning the perfect patterns to breath new life into several Hotter favourites. We believe the combination of beautiful design work, clever fitting details and sizing options, on trend colours and floral flourish is going to give us a fabulous start to the Spring season.”
Shereen Llewellin, Licensing Executive, RHS, says: “Hotter is a well-established brand with a reputation for quality, style and comfort – and a brand that, like the RHS, strongly supports British design and development. We’re delighted to be working with Hotter on this range of footwear.”
Hotter is manufacturing 14,000 pairs of the shoes in its UK factory in Skelmersdale. The
shoes will come in sizes 3 to 9 with some half sizes and both standard and wide fit options
will be available across so customers can find their perfect fit.
Hotter’s Spring Florals Collection in partnership with the RHS will launch in March 2020
when it will be available to buy internationally via hotter.com and Hotter’s 80 UK stores.