Expo Riva Schuh & Gardabags will be celebrating its 100th birthday in 2024, which means the famous exhibition has been around for 50 years. Organisers have said the milestone will be celebrated all throughout 2024 and involve the entire Riva del Garda area; it will be an opportunity to maintain and strengthen the principles that have always guided the show, they said.

The new marketing campaign and, in particular, the celebration logo for the 100th edition, were carefully designed and developed with attention to detail. The two overlapping circles represent the union and overlapping of the fair’s two souls: that of Expo Riva Schuh and that of Gardabags.

The exhibition highlights the value of bringing together in a single event two markets so vital for fashion (footwear and bags) through an original and modern multi-subject campaign. To celebrate the pairing of footwear and accessories, a concept was developed that could be expressed in a striking image and a simple, straightforward message: ‘Bringing Trends Together’.

The visuals show precisely this union: a sneaker becomes a shoulder bag while a bag is made of coloured shoelaces.

The rainbow colours that have always distinguished the Expo Riva Schuh & Gardabags logo have been kept, symbolising the show’s commitment to representing all the flags of the world and stressing the international nature of an event at Riva del Garda that welcomes and offers the ideal business platform for global production.

Expo Riva Schuh & Gardabags awaits all those who have contributed to the success of this event from 13 to 16 January and 15 to 18 June 2024. To celebrate a journey with a long history, but also a long road ahead. A path beckoning to all those throughout the world who deal with footwear, bags and accessories.