The new product line from Tamaris focuses on the Athleisure trend and expands Sneaker-competence.
With the beginning of the spring/summer season 2017, Tamaris is starting a completely new range with the ‘T-Collection’. The highly relevant topic of Athleisure is at the core of the new product line and is expressed by a large variety of new colours and materials.
The launch will feature 20 innovative models for Tamari’s customers and partners – a wide range of products in the currently strongest growing segment. The T-Collection is a further signal for the market-oriented innovation skill of Tamaris. Tamaris has already expanded its sneaker business successfully, and this new product line is the next step.
“Tamaris represents fashion and wearable sportiness that transfers to everyday use,” commented Jens Beining, CEO of the Wortmann group. “The key message of the new line is therefore ‘Fashletics.’”
The trendy Platform-Runners are young and progressive, with soft cupsoles appearing slightly more moderate, but still rather modern. Materials like mesh and neoprene are very versatile, keeping the focus is on sportiness and lightness.
The ‘T-Collection’ shows a love of detail through hip denim uppers, patches and laser-cuts, as well as the established Tamaris leather qualities. However, they are now combined with feather-light and flexible outsoles. To clearly distinguish the T-Collection from the rest of the collection, Tamaris has invested in a new design team and sources in new ways. The philosophy is simple: Implement the current fashion trends in factories that are specialised on sport shoe technologies.
Strongly requested within the T-Collection is the expressed symbiosis of sport and fashion.
The collection positions itself within a strong selling price range: EUR 49.95 to EUR 79.95.