Crocs Celebrates 15 Years of Helping Make Everyone Comfortable In Their Own Shoes

NIWOT, Colo., July 25, 2017 – Crocs, Inc. (NASDAQ:CROX) this month commemorates 15 years since launching the original Beach Clog, known today as the Classic Clog. The Classic has grown to become an iconic silhouette, and has taken Crocs from a one-shoe company to a global footwear brand. Crocs has now sold more than 350 million pairs of shoes in more than 90 countries around the world.

What started as a boating shoe in 2002 has quickly become a world leader in innovative casual footwear for the entire family. From the brand’s early days of making sales calls by carrying samples around on a fishing string to being named the fastest growing footwear brand by Footwear News in 2006, Crocs made an immediate splash with its colorful range of comfortable clogs. After experiencing immediate success with the clog, Crocs has steadily evolved to offer a broad portfolio of all-season products, while remaining true to its core molded footwear heritage.

In 2017, Crocs put out a call to consumers around the world to “Come As You Are”. The global marketing campaign focuses on the brand’s core, molded clog and sandal styles, while asking consumers to celebrate what makes them unique.

“Over the past 15 years, Crocs has never wavered from its identity: optimistic, versatile, comfortable and not afraid to poke holes in convention,” said Terence Reilly, Crocs’ Chief Marketing Officer. “’Come As You Are’ is an invitation for people to share their identity, their one‑of‑a‑kindness, which is so important in today’s world. Along with our great product, we hope this campaign can help make everyone comfortable in their own shoes.”