February footwear news wortmann Böhm_Christian

Christian Böhm appointed as further managing director
of Wendel

 Detmold, 17. January 2017 – From 1st June 2017 Christian Böhm (35) will assume the position of Head of Sales and Marketing of Wendel GmbH & Co. KG Schuhproduktionen International. In this role he reports to Wendel CEO Carsten Humke. Christian Böhm has been working for the subsidiary of the Detmold based group Wortmann since August 2008 with responsibility for sales and marketing of the Marco Tozzi brand. In June 2015 he assumed the position of Head of Sales which meant he was in charge of the entire Wendel sales team including office and field staff. With the newly created role of Head of Sales and Marketing, Mr Böhm is, in particular, also responsible for the further expansion of the Marco Tozzi brand. To significantly raise awareness of the brand, the new end consumer campaign which will start at the beginning of the spring/summer 2017 season, will initially only be launched in Germany and will then be expanded to cover further markets in the following years.