British baby and childrenswear brand, The bonnie mob, has teamed up with Kiwi kids’ footwear brand, Bobux, to create a limited edition collection of Soft Soles for AW 2019, capturing the brands shared values of craftsmanship, quality and excellent design, beautifully.

The fun-loving style of The bonnie mob aligns perfectly with the Bobux Soft Sole aesthetic and, like Bobux, The bonnie mob is founded on family values and a design ethos of letting kids be kids. With a combined history of 40 years in the childrenswear industry and both being well-established family businesses, it’s a dream collaboration.

The designs reflect the themes of peace and love, inspired by The bonnie mob’s AW19 knitwear collection ‘IMAGINE’. Working with its classic Soft Sole pattern, Bobux has created a range of adorable baby shoes that engage young imaginations, and comfort little feet while giving them full freedom of movement.

Amy Wright, Bobux’s brand and marketing manager, commented: “We were delighted when The bonnie mob approached us as their styling is simply joyous, their design aesthetic aligns perfectly with our Soft Sole range and, like Bobux, they believe in celebrating the wonder of childhood.

“The collaboration is a great opportunity for two fun-loving brands to bring their creative genius together and deliver the world of peace, love and pandas to the soles of newborns and pre-walkers around the world.”

Bonnie mob design director, Tracey Samuel, adds: “When we were looking for a footwear brand to collaborate with, Bobux was our first choice. Also a family run business, the ‘made to last’ quality, beautiful colours and fun aspects of their products complement our own brand design ethos of ‘letting kids be kids.”

 The new Bobux x The bonnie mob Soft Sole collection will be available for Autumn/Winter 2019 and comprises three different designs in several colour combinations. The collection spans NB (0-3m) to XL (2yrs). Choose from ‘Lennon Notes’ in navy and milk, ‘Imagine Rainbow’ in grey and milk and ‘Peace Panda’ in light grey, navy and pink beige. RRP £22, wholesale £11.

Books will close 28th February 2019 and delivery will be from July 2019.

Trade Fairs

Representatives from The bonnie mob and/or Bobux will be attending the following trade shows:

  • London Showroom 12-15 January  KinderModen Nord 2-4 February
  • Pitti Bimbo 17-19 January Playtime New York 10-12 February  

Playtime Paris 26-28 January Moda Footwear 17-19 February