UK September 1, 2022
Easy Spirit, the solution-based footwear brand, announced its plans to expand the brand into the UK market with Brand Collaboration Company as its partner. Additionally, Easy Spirit UK will be launching a dedicated ecommerce website for their customers. This marks a significant extension for Easy Spirit and its mission to help its customers find comfortable shoes for their unique footprint.
Holding over 40 years of specialist experience in the UK footwear sector, Brand
Collaboration Company will launch Easy Spirit under the helm by Graeme Jenkins, MD/CEO of Brand Collaboration Company (BCC).
“We are delighted to be bringing this legendary comfort footwear brand to the UK, Easy Spirit is a brand with a strong community in the US and represents an ideal partner for our expertise.” said Graeme. “At BCC we have a team of footwear experts managing all aspects of the Easy Spirit UK journey… from the warehouse to the website. We are the one-stop-shop for footwear marketing in the UK.” With its legacy rooted in creating simple solutions for a universal need, Easy Spirit has always been one of ingenuity and innovative thinking.
The Easy Spirit Fall 2022 women’s collection will be the first to debut in the UK, featuring the brands’ latest technology, EMOVE- a design thoughtfully engineered through the lens of comfort. EMOVE’s signature innovation features boosted cushioning, maximum support, weightlessness, and shock absorption- keeping customers grounded in comfort through its layered technology.
The premier collection will be the Fall 2022 assortment; styles in the collection include best-selling walking styles such as Romy (£85) and Traveltime Clog (£80), casual essentials such as the Abide Loafer (£90) and outerwear styles such as the Cabott Boot (£140) and Exclaim Boot (£85). Each silhouette maximizing the Easy Spirit ‘Easy Support System’ which features design details such as easy adjustability, extended widths, orthotic-friendly, stretch, cushioning, and easy-on silhouettes.
With anticipation surrounding the brands’ ecommerce strategy, Easy Spirit has its sights set on an ongoing, robust wholesale rollout to develop a high street retail distribution network over the course of the next two years.
Easy Spirit UK is fully submersed in its efforts to engage with brand elevating, commercial opportunities to solidify its brand presence in the region and become the must-have footwear for women in the UK. “All stock will be stored in BCC’s state-of-the-art facility in Northamptonshire where the brand will offer its UK customers fast, efficient, UK-based delivery and service,” said Graeme Jenkins . “BCC will control the shipping from the UK, so we can guarantee our customers next delivery on all UK stock”.
The brand has long-term plans to build brand awareness and loyalty through promotions and incentive programs both direct to consumer and direct to retailer, ensuring all touch points are on-message and on-brand. Easy Spirit’s regional teams will create and manage brand creative with the mission to drive sales through its dedicated UK e-commerce platform. The Easy Spirit collection is available starting September 1st retailing between £75 and £99) and will be available at easyspirit.co.uk as well as Charles Clinkard and HB Shoes.
