S C Johnson have appointed Charles Birch Ltd as their UK distributors for the famous Bama brand from August 2017. Birch then were quick to feature a strong range of Bama shoe care on the stand of their other major brand, Vibram at Moda.

“This comprehensive range of Bama shoe care was well received by the many visitors to our stand” said Charles Birch MD Chris Wilson “most customers were familiar with the different types of quality insoles but were seeing the polishes, aerosols and laces for the first time”.

The Bama brand was founded by Curt Bauman in 1914.  With a craftsman’s flair, tremendous hard work and just 750 Reichsmark in his pocket for a sewing machine and a clicking press, he created his first insole. It was designed to provide the foot with a soft underlay that gently envelopes, warms and protects.

In 2011 US-based Company S.C. Johnson acquired Bama GmbH. S C Johnson is a family company dedicated to producing innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Their other shoe care brands include Kiwi, Woly and Tana and their household brands include Pledge, Glade, and Mr Muscle.  This 127-year old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world.

The Bama range now boasts a comprehensive range of top quality shoe care products and laces as well as the world beating range of insoles on which its reputation was built.

The latest Bama innovation is the brand new BAMA 1234 Sneaker Range a range of four products dedicated to caring for all sneakers, trainers and casual footwear. Clearly labelled, these four products Clean, Condition and Care, Protect and Deodorise the shoes. For the retailer these new products come with a free counter stand for an easy display to enhance sales.