With its doors re-opening for the first time in 18 months from the 5th – 8th September at the NEC Birmingham, Autumn Fair, co-located with Moda, has introduced COVID-19 status checks for all attendees on arrival at the show. In addition, it has updated its Safe & Secure Guidelines to deliver industry-leading health and safety measures to put the show community at ease as it plays a key role in reigniting the UK retail industry.

Following the government’s latest guidance, and working in consultation with the Association of Event Organisers (AEO), it has been confirmed that this September’s Autumn Fair will ask all attendees, including visitors, exhibitors, contractors, venue and organiser staff, to verify their COVID-19 status on arrival.

Connecting its customers and communities safely and comfortably has been, and continues to be, a top priority for Autumn Fair and Moda. Its Safe & Secure guidelines for exhibitors and visitors, available at https://www.autumnfair.com/safe-secure, provide a transparent view on how the show’s organisers are creating a trusted space for trading, networking, inspiration, and more. Over the last year, the event’s organiser, Hyve Group plc, has been at the forefront of creating COVID-safe event protocols, working closely with industry association AEO to establish the guidance which has been approved by UK government. Its Safe & Secure stamp, visible onsite, indicates the highest health and safety standards across its global events, including Autumn Fair.


Julie Driscoll, Managing Director, Retail & Fashion, Hyve Group plc, comments: “Autumn Fair is a curated show for a new era of retail, designed to reinvigorate the industry and provide the essential networking and product inspiration that the industry has missed during the pandemic. All the measures being put in place are to help exhibitors and visitors feel confident about attending events once again. There is huge pent-up interest, but quite rightly we need to provide clear information and the correct procedures. The new guidelines enable exhibitors and visitors to understand what to expect on site. With our long-standing heritage and experience, we can confidently deliver a trusted platform and marketplace for physical business to take place again and give buyers the chance to discover a whole host of inspirational products and collections from returning favourites, as well as new, sustainable, made in Britain, and a huge number of ‘exclusive to the Autumn Fair’ brands.”