Autumn Fair has revealed the first stage of its Retail Makeover Mission, an ambitious initiative designed to future-proof independent retailers and champion the innovation at the heart of the British high street.
Following hundreds of applications, two outstanding winners – OSO Fashion Boutique in Salisbury and Taba Naba in Felixstowe – were selected to receive a complete retail transformation delivered by Autumn Fair’s panel of expert mentors. Each transformation was documented in a three-part video series, which are now live at autumnfair.com/retail-makeover/hub.
The first episode follows the early transformation of OSO Fashion Boutique with its owner Katie Gibbs, where mentors Deryane Tadd (Founder & Director, The Dressing Room) and John Abbate (Retail Design & Visual Merchandising Expert) guide the store through game-changing fundamentals – from storytelling and customer experience to visual merchandising and sales tactics – unlocking new growth opportunities. Future episodes will follow Katie into the world of smart buying, powerful PR moves, going online, and building lasting customer loyalty.
Launched to champion independent resilience, creativity, and community spirit, the Retail Makeover Mission also provides free downloadable toolkits alongside each episode, enabling retailers nationwide to apply the same expert insights to their own businesses.
Episode One toolkits include: The Retail Makeover Mission Brand Strategy Workbook – step-by-step exercises make it easy to clarify your positioning and connect with your target customers.
- Simple Changes that Drive Immediate Results – wuick wins you can apply straight away to transform your store: from creating visual breathing room and telling your brand story through displays.
- Visual Merchandising and Brand Identity Toolkit – guiding you through turning your retail space into an engaging customer experience that reflects your brand identity.
- Top Tips for Making Data-Driven Decisions in Independent Retail – how to use data effectively to understand your customers, optimise your stock, and make smarter decisions that drive growth.
- Top Tips for Running a Successful High Street Business – actionable advice for independent retailers, this guide shares tried-and-tested tips to help your high street business thrive in a competitive market.
