Aruna Seth launched the Fall/Winter1819 collection during London Fashion Week at the Berkeley Hotel. The presentation welcomed our VIP clients and the brand’s influencers over an intimate dinner hosted by Co-founder and Creative Director, Aruna Seth.

The Fall/Winter1819 introduces the sequel of the signature Aruna Seth Swarovski ‘Farfalla’ – an edgier, younger and a more playful butterfly is now the brand’s new addition, the labyrinth butterfly. ‘I wanted to deconstruct the signature AS butterfly and redefine it for this season’ – Aruna Seth.

In addition to the labyrinth butterfly, the brand has ventured into the sporty department by launching the very first Aruna Seth sneakers embellished with different sized butterflies. Key styles of this season also include the buckled mules, ballet block flats and the velour lapin roll down boots with tassels.

The palette of this season consists of storm grey, potent purple, ruby, satellite silver, jet black and the special fabrics include the molten liquid Pony in which, took up 20 hours to set and the Cinglia, which is a suede embossed flock.

The Aruna Seth Fall/Winter1819 collection is edgier and younger and with a more defined construction.



 Founded in London in 2009, the Aruna Seth brand encompasses a complete luxury lifestyle, with women’s shoes, handbags and soft accessories. In her design approach, designer Aruna views fine detail as more than a matter of embellishment. The Swarovski butterfly crystals, intricate trims and sensuous materials, that make her shoes instantly recognisable, are ultimately the elements that give Aruna Seth shoes their beauty. The brand’s signature Farfalla style has seen global success and Aruna Seth now has over 50 stockists around the world including Harrods, Luisa Via Roma, Level Shoe District, Neiman Marcus, Kleinfeld, 51 East, SKP, Yan Sha and Dan’s Studio.