Gloucester-based industrial safety footwear specialist firm, Footsure are excited to launch a new website dedicated to their own leading British safety footwear brand, Amblers Safety.

The management team of industrial footwear and workwear distributor, Footsure Western Ltd, saw a necessity in the UK market for a quality comfort safety brand at value prices. With its reputation of supplying dependable footwear to the trade, in 1980 formed its own brand of stylish, innovative safety designs named Amblers Safety to distribute to the construction, agricultural, contract and service industries. Growing from strength to strength, this is now a leading safety footwear brand dedicated to providing hardwearing footwear and consistent comfort to the wearer.

This year, the UK brand has undergone some exciting brand development. Retailers are starting to see a new stronger logo and strapline pushing the three core values that came out of extensive research from retailers, end-users and distributors – Comfort – Quality – Value for Money.

The growing label recently exhibited at Expoprotection, a primary exhibition in risk prevention and management based in Paris. The event, showing for 3 days, brings together top international specialists and the most innovative equipment and solutions dedicated to health and safety at work.

With over 24,000 unique visitors and a variety of safety experts at the show, Expoprotection is the perfect platform to launch Amblers Safety personal protective equipment to European markets.

Paul Wheeler, Sales and Marketing Director says, “Amblers Safety is in a prime position for development, having more strengths than weaknesses and holding opportunities for the future. The focus of the re-envision will aim to raise awareness amongst end-users and increase sales in a larger number of market sectors. Giving Amblers Safety an ‘identity’ and position in the market allows end-users and distributors to easily understand the brand’s core strengths – comfort, quality and value for money – and help inform their purchasing decision.”