Prior to joining Vionic, Adam was employed by Wolverine Worldwide as brand director (EMEA), responsible for Sebago and Hush Puppies. His previous roles are as follows: 

  • Wolverine Worldwide  – Product Director (EMEA);
  • Blacks Leisure – Buying Manager;
  • George (Asda) – Footwear Buyer;
  • Next – Graduate Programme – Trainee Buyer (Footwear).

Founded in 1979 and with its headquarters in California, USA, global brand Vionic’s mission began with the work of renowned podiatrist Phillip Vasyli, a pioneer and innovator in the field of lower-limb biomechanics.

Early in his career, Vasyli created the the award-winning FMT Technology orthotic, the world’s first and only true orthotic available without a doctor’s prescription.

This creation revolutionised the industry and paved the way for limitless innovation in the footwear field, laying the groundwork for VIONIC’s stylish range of shoes, sandals, boots and orthotics, each of which contains the ‘Vionic Secret’ –  comfort technology which proves that style doesn’t have to hurt!

In the UK, Vionic has its base in Norwich. The brand is currently represented in over 30 countries worldwide.