“Unfortunately, the 86th edition MICAM opens in an economic climate that continues to be unfavourable” says Annarita Pilotti, chair of Assocalzaturifici, adding: “The upswing in the sector failed to materialise, even in the first half of 2018. The first five months of the year saw a rise in exports in terms of value (+3,2%) but a slight drop in the number of pairs of shoes exported (-1,7%). Domestic demand is static (-1,6% in expenditure); and the persisting difficulties in areas of vital importance for our exports continue to cause concern. In the CSI area, in particular, the upswing recorded in 2017 has ground to a halt, and the first five months in 2018 show a drop of 6% in terms of value, with a downturn of 9.1% for Russia”.
“The exhibition’s traditional role as a reference point is now more important than ever before“, Annarita Pilotti goes on to say, claiming Micam to be the place “to look for answers to the challenges of an increasingly complex global market in which all players need to rethink their positioning strategies”.
The trade show confirms its format, maintaining the by now familiar areas while also including a number of special areas and events designed to promote the footwear supply chain and engage visitors.
The ambitious re-styling project inspired by the three canticles of Dante’s Divine Comedy continues: after Lust, Seduction and Vanity, Italian footwear’s allegorical journey moves on to one of the most widely indulged-in capital sins, particularly applicable to the fashion world with all its irresistible fascination: Envy.
Some events at the 86th edition of the fair
The exclusive “Envy is in the heel” soiree, taking place today, will be preceded by a prize-giving ceremony during which the prestigious “MICAM Award” will be assigned to the best foreign buyer and to a selected group of Italian buyers in activity for over 100 years.
In the “Luxury” area of Pavilion 1, a Barber’s Shop sponsored by Proraso and Tenax will be set up in the centre of the Man Square. In the famous square dedicated to men’s care and well-being, there will be two barber chairs where men can book to have a traditional shave free of charge or to have their beards trimmed and styled.